Building Sales Confidence in New IT Products
Our client is the world’s leading provider of Content Delivery Network (CDN) services—essentially, they help make the Internet fast and secure. One of their biggest ongoing challenges happens whenever they release a new product and they need to teach their partner organizations how to sell it.
Our innovative training solution used a simulation-based audio and video curriculum to educate salespeople and dealers on new products while strengthening essential sales skills, such as active listening and customer needs analysis.
Not only did we help the company’s sales representatives gain in-depth technical knowledge of new products, we simultaneously built up their skills and confidence in communication, customer analysis, and consultative sales.
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